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Content Ops Automation

Master Copy → Message Map → Channel Rules → Draft → QA → Final

This page is the single workspace for one content launch. The Master Copy is the source of truth. Every channel must be native to its format, useful for its audience, and meaningfully different from the other channels.

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Master Copy

Source of truth text

It is a very simple process to download the MetaTrader trading platform, which can be performed within your Dashboard.

To successfully download the platform, please follow the simple steps below:

Log in to your Dashboard
Go to the MetaTrader section and select "MetaTrader 5" or "MetaTrader 4"
Then download and install the platform.

If you have any questions or need more information, do not hesitate to contact us.

Source rules

Do not add facts, features, benefits, numbers, guarantees, or claims that are not supported by the Master Copy.
Preserve mandatory product names and terminology.
You may change structure, wording, angle, and rhythm by channel.
The source gives facts; the channel decides how those facts are presented.

Message Map

Core message

What is happening: MetaTrader can be downloaded directly from the Dashboard.

How it works: Log in → MetaTrader section → choose MetaTrader 5 or MetaTrader 4 → download and install.

User problem: The user needs a clear path to get the trading platform.

Primary value: A straightforward download path from the Dashboard.

Proof / facts: Dashboard access, MetaTrader 5 or MetaTrader 4 selection, download and installation.

Support path: Contact us if the user has questions or needs more information.

Message hierarchy

Primary: Download MetaTrader from the Dashboard.
Secondary: Choose MetaTrader 5 or MetaTrader 4.
Action: Download and install.
Support: Contact us if help is needed.

Anti-repetition rule

Every channel must use the same facts but a different job, angle, structure, opening, rhythm, and CTA placement. Do not copy the Master Copy and simply shorten it.

Channel Rules

Global generation rules

Write for the channel, not for the source document.
One channel = one primary job.
Keep factual meaning consistent across all channels.
Do not repeat the same opening sentence across channels.
Do not use identical CTA wording everywhere unless the CTA is a required product label.
Avoid filler such as "simple and easy" unless it adds meaning.
Keep the most important action visible early.
If a format has a character limit, stay comfortably below the limit rather than writing to the edge.
If a channel needs a variant, vary the angle rather than changing the facts.

Channel matrix

Channel	JTBD	Primary CTA	Recommended format
Help Center	Help me complete the task correctly.	Download / Contact us	Step-by-step article, scannable headings
Landing Page	Guide. Help me understand what to do and move forward.	Download MetaTrader	H1 + short value statement + 3 steps + support
Email	Tell me what changed or what I need to do next.	Go to Dashboard / Download	Subject + short body + numbered steps
Short Social	Give me the key information quickly.	Log in / Download	Hook + 1–2 sentence explanation + CTA
Push	Prompt me to take one immediate action.	Open Dashboard / Download	Title + one-line body
In-app	Guide me at the moment I need to act.	Download MetaTrader	Headline + 1–2 lines + button

Length policy

Use these as working targets, not hard limits, unless the publishing platform has its own enforced limit.

Help Center: 300–700 words for a focused task article.
Landing Page: H1 40–70 characters; supporting copy 1–2 short sentences; 3–5 steps.
Email: subject 30–50 characters; body 80–180 words.
Short Social: 150–280 characters when possible.
Push: title 25–40 characters; body 70–120 characters.
In-app: headline 25–45 characters; body 60–120 characters; CTA 2–4 words.
FAQ: answer 40–100 words per question.

Rule: If the channel's actual product specification provides a stricter limit, the product specification wins.

Help Center

Instructions

JTBD: Help the user complete the download without needing additional support.

Format: 300–700 words. Use a descriptive H1, a short intro, numbered steps, troubleshooting/support only if supported by the source.

Voice: Clear, instructional, neutral. No promotional hype.

CTA: Contact us only after the self-service steps, when the user still needs help.

Do not: Start with marketing language, repeat the same paragraph from the Master Copy, or invent troubleshooting scenarios.

Draft

How to Download MetaTrader from Your Dashboard

You can download the MetaTrader trading platform directly from your Dashboard.

Log in to your Dashboard.
Open the MetaTrader section.
Select MetaTrader 5 or MetaTrader 4.
Download and install the platform.

If you have questions or need more information, contact us.

Final

Status: Draft

Approval: [ ] Approved

Landing Page

Instructions

JTBD: Help a visitor understand the path and take the next step.

Format: H1 40–70 characters. Supporting copy 1–2 short sentences. Use 3 clear steps. CTA should be explicit.

Voice: Benefit-led but factual. Keep the page focused on the action.

CTA: Download MetaTrader.

Do not: Turn a simple task into a long product pitch or add unsupported benefits.

Draft

Download MetaTrader from Your Dashboard

Get to your MetaTrader platform directly from your Dashboard in a few steps.

How it works

1. Log in

Open your Dashboard and log in.

2. Choose your platform

Go to MetaTrader and select MetaTrader 5 or MetaTrader 4.

3. Download and install

Download your selected platform and complete the installation.

Need help? Contact us.

CTA: Download MetaTrader

Final

Status: Draft

Approval: [ ] Approved

Short Social

Push

In-app

Final

Tab 13

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